Meta Ads
Meta is where desire gets created. We run it as a system: a tight campaign structure, a creative pipeline that never runs dry, and scaling decisions made on marginal CAC instead of gut feel. You brief the two people actually running the account, not an account manager relaying updates from someone else's spreadsheet.
Three places we check before we touch a single ad.
CAPI set up wrong, or not at all
iOS signal loss, duplicated events, a pixel and a Conversions API disagreeing with each other. If the account can't see what's converting, no amount of creative fixes it.
Campaigns fragmented across too many ad sets
Budgets that never leave the learning phase, exclusions that overlap, an account structure built for a smaller spend level than it's actually running at.
The same three ads since launch
Frequency climbing, CTR sliding, no testing pipeline behind it. The account is asking the same three creatives to keep doing new work.
The work moves in disciplined stints.
Audit
Structure, tracking, creative fatigue, wasted spend. We find where money leaks.
Rebuild
Consolidated campaigns, clean signal, honest attribution.
Test
One variable per creative. Winners promoted, losers cut fast.
Scale
Budget follows marginal return. No panic scaling, no plateau denial.
Account restructure and consolidation
Creative testing pipeline, 8 to 12 variations weekly
CAPI and pixel setup that does not double count
Audience and exclusion architecture
Marginal-CAC scaling framework
Weekly telemetry report you can actually read
Want this tuned for your account?
Send the account. We will find the drag, the leaks and the next lap-time gain.
WhatsApp us directlyWhat Meta Ads management runs in India.
| Engagement type | Typical monthly range |
|---|---|
| Flat retainer, small to mid accounts | ₹25,000 – ₹1,50,000 |
| Flat retainer, mid to scale accounts | ₹1,50,000 – ₹4,00,000+ |
| Percentage of ad spend model | 10% – 20% of monthly spend |
Where this shows up.
Skincare brand
The account was doing laps in a parking lot. Then the numbers got a steering wheel.
Fine jewellery brand
Search intent was sitting in plain sight, wearing a neon jacket. The account finally looked at it.
Women's saree brand
The sarees were beautiful. The funnel was making people guess like fabric was a criminal investigation.
Valentine's Day gift brand
Seasonal gifting is panic with a checkout button. We made the panic useful.
Kidswear brand
Parents liked the clothes. They did not trust the sizing. That tiny doubt was eating the account.
Home decor brand
The buyer needed a guide, not a product grid pretending to be therapy.
Pet care brand
Cute content stopped acting cute and started lowering CAC.
What we tell clients about Meta.
UGC Creator Casting: Beyond Follower Count
A practical casting framework built on buyer psychology instead of follower count, including the brief we actually use.
ChatGPT Ads vs Google Ads vs Meta Ads: Where Each One Actually Wins
Not a competition with one winner. Where Meta still beats a two-year-old category, and where it doesn't.
Signs Your Meta Ads Agency Isn't Working
Observable signals for telling a hard market apart from a hands-off account, before you switch anyone.
What Changed in Meta Ads Attribution in 2026
Two dated platform changes moved reported conversions this year. Here's what to check in your own account.
Meta Ads includes strategy, execution, tracking and reporting. Nivaro connects the channel to creative, landing pages and measurement so performance decisions are based on both buyer psychology and data.
Best fit is a brand with a working product and some proof it sells, and the ability to turn around creative or landing-page changes fast. We'll tell you plainly on the audit call if it isn't the right fit yet.
It depends on spend level and how much creative testing the account needs. Retainers are scoped after the audit, not off a fixed price card. See the pricing section above for typical India market ranges.
Structural fixes, tracking and account rebuild happen in the first two to three weeks. Creative testing needs a few learning cycles after that before scaling decisions are reliable, this is a system, not a switch.
Yes. Most engagements start as an audit of an existing account, not a fresh build. We look at what's there, what's leaking, and what's actually worth keeping before changing anything.
Both, if you need it. Nivaro's UGC video service feeds the same testing pipeline this page describes, so creative and media strategy stay connected instead of handed off between teams.
Nivaro is based in Surat, India and works with brands that sell across India and global markets.