Google Ads
Somebody is searching for exactly what you sell right now. Google Ads is a knife fight over that person. We win it with feed quality, query discipline, and margin-aware bidding rather than a bigger wallet.
The work moves in disciplined stints.
Audit
Query waste, feed health, brand cannibalisation, bid strategy sanity.
Rebuild
Clean feed, ring-fenced structure, margin tiers.
Sculpt
Fortnightly query pruning. Winners promoted to exact.
Compound
Quality Score drops your CPC while the auction gets noisier.
Search, Shopping, PMax architecture
Feed rebuild: titles, attributes, GTINs, margin tiers
Query sculpting and negative discipline
Brand vs generic ring-fencing
Margin-weighted bidding strategy
Landing page relevance mapping
Want this tuned for your account?
Send the account. We will find the drag, the leaks and the next lap-time gain.
Get your free auditWhere this shows up.
Fine jewellery brand
Search intent was sitting in plain sight, wearing a neon jacket. The account finally looked at it.
Wellness brand
Paid and organic stopped behaving like divorced departments at a school function.
Consumer electronics brand
The launch had one job: arrive loud, sell clean, leave no awkward stock pile.
Kids toys brand
Festive demand showed up hungry. The feed and ads had plates ready.