Google Ads
Somebody is searching for exactly what you sell right now. Google Ads is a knife fight over that person. We win it with feed quality, query discipline, and margin-aware bidding rather than a bigger wallet. You brief the two people actually running the account, not an account manager relaying updates from someone else's spreadsheet.
Three places we check before we touch a single bid.
Merchant Center feed nobody has touched in months
Thin titles, missing GTINs, disapproved variants, categories mapped wrong. Shopping and PMax can only bid on what the feed tells them, and most feeds are lying.
PMax quietly eating brand-term traffic
No negative discipline, no ring-fencing between brand and generic, Performance Max buying clicks Search already owned for free.
High-intent traffic landing somewhere generic
Someone searched for exactly what you sell, then landed on a homepage or a category page that makes them start over.
The work moves in disciplined stints.
Audit
Query waste, feed health, brand cannibalisation, bid strategy sanity.
Rebuild
Clean feed, ring-fenced structure, margin tiers.
Sculpt
Fortnightly query pruning. Winners promoted to exact.
Compound
Quality Score drops your CPC while the auction gets noisier.
Search, Shopping, PMax architecture
Feed rebuild: titles, attributes, GTINs, margin tiers
Query sculpting and negative discipline
Brand vs generic ring-fencing
Margin-weighted bidding strategy
Landing page relevance mapping
Want this tuned for your account?
Send the account. We will find the drag, the leaks and the next lap-time gain.
WhatsApp us directlyWhat Google Ads management runs in India.
| Engagement type | Typical monthly range |
|---|---|
| Flat retainer, single-account setup | ₹20,000 – ₹80,000 |
| Flat retainer, growth to scale accounts | ₹80,000 – ₹3,00,000+ |
| Percentage of ad spend model | 10% – 20% of monthly spend |
Where this shows up.
Fine jewellery brand
Search intent was sitting in plain sight, wearing a neon jacket. The account finally looked at it.
Women's saree brand
The sarees were beautiful. The funnel was making people guess like fabric was a criminal investigation.
Valentine's Day gift brand
Seasonal gifting is panic with a checkout button. We made the panic useful.
Wellness brand
Paid and organic stopped behaving like divorced departments at a school function.
Kidswear brand
Parents liked the clothes. They did not trust the sizing. That tiny doubt was eating the account.
Industrial shutter brand
The leads were not hiding. The website was just explaining shutters like a government form.
B2B real estate brand
Commercial property leads stopped arriving like mystery parcels with no address.
What we tell clients about search.
B2B Lead Generation via Google Ads
What actually changes vs D2C, and why a higher CPL is often correct math.
How to Reduce CAC for a D2C Brand
A practical framework for cutting CAC that doesn't just mean cutting ad spend and hoping.
ChatGPT Ads vs Google Ads vs Meta Ads: Where Each One Actually Wins
Google still wins on captured intent. Here's where a newer channel actually differs.
How Much Should You Pay a Performance Marketing Agency in India?
Retainer, percentage-of-spend, hybrid. What actually changes the price for a Google Ads account.
Search, Shopping and PMax strategy, feed management, query sculpting, tracking and reporting. Nivaro connects the channel to landing pages and measurement so decisions are based on real margin, not platform-reported ROAS.
Best fit is a brand with an existing product feed or website that converts, and enough order volume for Google's algorithms to learn from. We'll say plainly on the audit call if it isn't the right fit yet.
It depends on spend level and feed complexity. Retainers are scoped after the audit. See the pricing section above for typical India market ranges.
All three, under one margin-aware structure, ring-fenced so PMax isn't quietly eating brand-term traffic Search already owned.
Yes. Most engagements start as a feed and account audit of an existing setup rather than a fresh build.
Feed health is audited first, before any bidding changes. Titles, attributes, GTINs and disapprovals get fixed first, most underperformance traces back to bad feed data, not the auction.
Nivaro is based in Surat, India and works with brands that sell across India and global markets.