Small enough to still care. Good enough that it doesn't matter.
We spent six years inside performance marketing before starting Nivaro, long enough to see where good accounts start behaving like group projects with no group leader. So we built the opposite of one: no account managers relaying your feedback, no junior learning on your budget, no layer between the strategy and the person executing it. Nivaro is based in Surat, works with Surat brands first, and runs the same systems for brands across India.
Every marketing team calls itself "data-driven." Most still cannot tell you why a specific ad works. The industry sorts itself into "creative shops" and "performance shops", and that split is exactly the mistake. A number tells you what happened. A person tells you why. We refuse to pick a lane.
The two people doing the work.
No stock headshots, no decorative founder lore. Just the two operating roles your account actually depends on.
Nishant Sinha
Strategy, Creative & Development
Owns the thinking end: the psychology behind the hook, the strategy behind the spend, and the development and tracking that makes all of it measurable. The half that asks "why would a person actually stop scrolling here?"
Khushi Joshi
Operations & Client Delivery
Owns the follow-through: delivery on schedule, communication that respects your inbox, and the operational rigor that keeps the work compounding week over week. The half that makes sure the plan actually ships.
Four rules we don't break.
Every claim ships with its reasoning.
If we can't explain why it worked, we don't trust that it will again.
Fix the tracking before the ads.
Optimising on broken data is a confident decision wearing a blindfold.
Fewer, better bets.
Forty campaigns is not a strategy, it's an inability to choose.
We'd rather lose the deal than fake the numbers.
Trust is the only asset a new firm actually has.
Talk to the people who will touch the account.
Bring the messy ad account, the half-working funnel, or the campaign nobody can explain. We will show you where the leak is before asking for a rupee.
We find the first serious leak instead of pretending the whole machine needs a rebuild.
You leave with priorities, not a mystery deck and a prayer candle for ROAS.