Home decor brand
The buyer needed a guide, not a product grid pretending to be therapy.
₹72,90,340
The starting problem
High-consideration decor does not sell on a first click, but The decor brand ads were built like it did: product, price, buy now. Retargeting pools were thin and everything hinged on an impulse that never came.
The change we made
We built a room-style quiz as the ad destination. Sixty seconds, visual answers, a personalised moodboard at the end. Psychologically it converts browsing anxiety into momentum: people finish what they start, and a recommendation feels chosen rather than sold.
How it ran
UGC showed real rooms mid-makeover, not showrooms. Quiz answers segmented email flows so the follow-up spoke to a known taste. Retargeting stopped shouting "10% off" and started showing your moodboard back to you.
What held
Quiz-path customers converted at 6.2% with a 31% higher AOV. Blended account ROAS closed at 4.1x.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
UGC Video Creation
Real faces, engineered hooks. Scripts built on buying psychology, edits that survive 0.4 seconds.
Web Development
Landing pages and stores built to convert the click your ads just paid for.
Home decor brand reached 4.1x ROAS. The case study explains the strategy, testing logic and operating changes behind the result.
The figures are based on account work and presented as case-study debriefs. Outcomes vary by brand, market, offer, tracking quality and execution speed.
Home decor brand used Meta Ads, UGC Video, Web Dev as part of the performance system.