Valentine's Day gift brand
Seasonal gifting is panic with a checkout button. We made the panic useful.
₹64,20,110
The starting problem
The gifting brand had one seasonal window and too many ways for buyers to freeze: relationship, budget, delivery date, personalisation, and the fear of buying something that says "I remembered at 11pm".
The change we made
We turned the site into a decision machine. The gift finder sorted by relationship, budget and delivery timeline. Google captured people already typing panic into a search bar, while Meta pushed bundles that made the buyer feel thoughtful instead of late.
How it ran
Inventory feeds shut campaigns down before stock lied. Creative changed every week as the calendar got closer: early planners saw premium bundles, late buyers saw delivery certainty. The account did not need more romance. It needed fewer decisions.
What held
The sprint closed at ₹64.2L in 45 days, 5.2x seasonal ROAS and zero delivery misses.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
Web Development
Landing pages and stores built to convert the click your ads just paid for.
Valentine's Day gift brand reached 5.2x seasonal ROAS. The case study explains the strategy, testing logic and operating changes behind the result.
The figures are based on account work and presented as case-study debriefs. Outcomes vary by brand, market, offer, tracking quality and execution speed.
Valentine's Day gift brand used Meta Ads, Google Ads, Web Dev as part of the performance system.