Skincare brand
The account was doing laps in a parking lot. Then the numbers got a steering wheel.
₹78,40,216
The starting problem
The skincare brand came to us stuck at 1.7x for five straight months. The account had forty campaigns, a CAPI setup that double-counted purchases, and creatives that looked like every other skincare brand on the feed. Spend was frozen because nobody trusted the numbers enough to scale.
The change we made
Week one was tracking surgery: server-side CAPI rebuilt, purchase dedup fixed, GA4 reconciled to Shopify within 3%. Then we collapsed forty campaigns into a 3-campaign structure and rebuilt the creative pipeline around one insight from customer interviews: buyers were not choosing skincare, they were leaving a dermatologist they could not afford.
How it ran
We shipped 8 to 12 new UGC variations a week, each testing one variable. The winning angle, a creator reading her actual dermatologist bill next to the product, ran 11 weeks before fatigue. Landing pages were rebuilt to answer the three objections the comments kept raising.
What held
Month six closed at 3.4x blended with CAC down 38%. More importantly the account now has a repeatable creative system: The skincare brand knows which angle to feed it next quarter, and why.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
UGC Video Creation
Real faces, engineered hooks. Scripts built on buying psychology, edits that survive 0.4 seconds.
Web Development
Landing pages and stores built to convert the click your ads just paid for.
Skincare brand reached 3.4x blended ROAS. The case study explains the strategy, testing logic and operating changes behind the result.
The figures are based on account work and presented as case-study debriefs. Outcomes vary by brand, market, offer, tracking quality and execution speed.
Skincare brand used Meta Ads, UGC Video, Web Dev as part of the performance system.