Pet care brand
Cute content stopped acting cute and started lowering CAC.
₹38,45,220
The starting problem
The pet care brand had adorable footage and almost no performance system. The account kept asking cute videos to do the job of sharp hooks, clear pain points and repeatable testing.
The change we made
We rebuilt the creative supply chain around real pets, real problems and ad-ready footage. Every asset had a job: trust, demo, objection, chaos or proof. Rights were secured upfront so winners could scale without another production scramble.
How it ran
Each month 25 to 35 new assets entered testing. The best creator-shot ads beat polished brand edits because they looked like advice from a pet parent, not a product announcement wearing a leash.
What held
Five months in, Pet care brand owns a 160-asset library, acquires 2.7x more customers a month, and no longer confuses cute with useful.
The systems behind the lap.
Pet care brand reached 2.7x new customers. The case study explains the strategy, testing logic and operating changes behind the result.
The figures are based on account work and presented as case-study debriefs. Outcomes vary by brand, market, offer, tracking quality and execution speed.
Pet care brand used Meta Ads, UGC Video as part of the performance system.