Web Development
Every rupee of ad spend lands on a page. Slow, confusing pages lose the auction before the customer decides. We build around the funnel, not the mood board.
Three places we check before we redesign anything.
Slow enough to lose before the pitch starts
Every second of load time is a second the buyer spends deciding to leave instead of deciding to buy. Most sites never measure this against the ad that sent the click.
A funnel built on guesses, not the buyer's actual questions
Objections, sizing doubts, "is this right for me" moments, all left for the buyer to resolve alone instead of built into the page itself.
Tests running on numbers nobody's checked
An A/B test is only as trustworthy as the tracking underneath it. If the pixel and the order system disagree, the "winning" variant might just be the one that measures worse honestly.
The work moves in disciplined stints.
Diagnose
Session recordings, funnel drop-offs, speed audits.
Design
Pages that answer objections in the order people have them.
Build
Fast, tracked, and testable from day one.
Optimise
A/B tests with hypotheses, not paint swaps.
Shopify and custom landing page builds
CRO-led PDP and checkout restructure
Speed engineering, sub-2s LCP targets
Quiz and interactive funnels
A/B testing infrastructure
Analytics and event tracking baked in
Want this tuned for your account?
Send the account. We will find the drag, the leaks and the next lap-time gain.
WhatsApp us directlyWhat ecommerce development runs in India.
| Engagement type | Typical monthly range |
|---|---|
| Maintenance and minor updates | ₹8,000 – ₹20,000 |
| Active CRO and development retainer | ₹20,000 – ₹60,000+ |
| Net-new build (page, funnel, full store) | Project-based, scoped after audit |
Where this shows up.
Skincare brand
The account was doing laps in a parking lot. Then the numbers got a steering wheel.
Women's saree brand
The sarees were beautiful. The funnel was making people guess like fabric was a criminal investigation.
Valentine's Day gift brand
Seasonal gifting is panic with a checkout button. We made the panic useful.
Kidswear brand
Parents liked the clothes. They did not trust the sizing. That tiny doubt was eating the account.
Home decor brand
The buyer needed a guide, not a product grid pretending to be therapy.
Industrial shutter brand
The leads were not hiding. The website was just explaining shutters like a government form.
B2B real estate brand
Commercial property leads stopped arriving like mystery parcels with no address.
Shopify and custom landing page builds, CRO-led PDP and checkout restructure, speed engineering, quiz and interactive funnels, A/B testing infrastructure, and analytics and event tracking baked in from the start.
Best fit is a brand already sending real traffic to its site, paid or organic, where the page itself is now the bottleneck. It's not a first website for a brand that hasn't launched yet.
It depends on scope. See the pricing section above for typical India market ranges, scoped after an audit rather than a fixed package.
Both. Most D2C builds run on Shopify; landing pages, quiz funnels and custom conversion surfaces are built independent of platform where that serves the funnel better.
Yes, if needed. Web development sits inside the same system as Nivaro's Meta Ads, Google Ads and UGC work, so a page hypothesis can ship without waiting on a handoff between teams.
Structural fixes and quick wins typically ship within the first one to two weeks. Ongoing CRO retainers run on a continuous testing cadence after that, not a single redesign.
Nivaro is based in Surat, India and works with brands that sell across India and global markets.