Wellness brand
Paid and organic stopped behaving like divorced departments at a school function.
₹58,77,430
The starting problem
The wellness brand was renting every visitor. All traffic was paid, and the moment budgets paused, revenue flatlined. Meanwhile the site had deep formulation expertise nobody had ever turned into content.
The change we made
We ran Search data as an SEO scouting engine: every converting paid query became an organic content target. Doctors on staff were interviewed and their answers structured into pages that could actually rank, with schema, citations, and honest claims that survive a compliance review.
How it ran
Paid held the revenue floor while organic compounded. Month by month we shifted budget out of terms the site began ranking for, and reinvested into new keyword frontiers. One dashboard, one CAC, no channel turf war.
What held
By month nine, organic carried 38% of revenue, blended CAC was down 31%, and pausing ads no longer meant pausing the business.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.