Diwali 2026 Ads Checklist: What to Do in the Last 10 Days
Dhanteras is November 6 and Diwali is November 8, 2026. A practical Meta and Google ads checklist for the final days before the festival and right after.
The dates that matter
| Date (2026) | Occasion | Why it matters for ads |
|---|---|---|
| Fri, Nov 6 | Dhanteras | A big day for jewellery, utensils and gifting |
| Sun, Nov 8 | Diwali | Peak day, but most gift orders must be placed earlier |
| Wed, Nov 11 | Bhai Dooj | A second gifting moment for some categories |
| Sun, Nov 15 | Chhath Puja | Regional demand continues |
What festive data tells us
The most specific public figures we found come from ProfitBox360 Research, covering Indian ad accounts in 2025. Compared with August 2025, Meta CPM was about 50% higher on average from Navratri to Diwali, about 80% higher in Diwali week and about 2.5% lower two weeks after Diwali. Meta CPC was about 35% higher and Google Shopping CPC about 29% higher over the festive period.
The last-10-days checklist
After Diwali
The week after the festival is a chance to win customers cheaply. Retarget everyone who bought, send gift recipients a first-order offer and review which creatives, offers and products performed. In 2025, costs fell back toward normal within a couple of weeks. Then plan the next season. See our festive season playbook.
Want a team to handle this for you? See our Meta Ads agency service in Surat.
Want a second pair of eyes on your Diwali campaigns?
We review your delivery dates, costs and creative in a quick audit.
Frequently asked questions
Diwali falls on Sunday, November 8, 2026. Dhanteras is on Friday, November 6.
Only if your cost per purchase stays within your allowed cost and you can deliver on time. Costs are usually highest in Diwali week, so scale in steps and watch marginal cost.
Retarget buyers and gift recipients, review what worked, and plan your next peak. Industry data suggests ad costs ease soon after the festival.
For products that cannot be delivered in time, yes, or change the message to a post-festival or gift-card style offer. Selling something you cannot deliver creates refunds and bad reviews.
