Kids toys brand
Festive demand showed up hungry. The feed and ads had plates ready.
₹94,08,150
The starting problem
The toy brand had one shot: the festive quarter is 60% of their year, and the previous season had ended with overselling, angry parents, and ad spend on out-of-stock SKUs.
The change we made
We treated Diwali like a race weekend with a countdown. Eight weeks out: inventory-synced feeds so ads shut off the moment stock ran thin. Six weeks out: a gift-guide landing page organised by age and attention span, not by category tree. Four weeks out: warm-up content to build retargeting pools cheaply before CPMs spiked.
How it ran
During the window, budgets rebalanced daily between Search, Shopping and Meta based on marginal return. The gift guide converted at 4.8% because it answered the only question that matters in a toy store: "will this keep a 6-year-old busy".
What held
₹94L in 40 days at 5.2x, zero oversells, and a playbook that reruns every festive season.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.
The systems behind the lap.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
Web Development
Landing pages and stores built to convert the click your ads just paid for.