// D2C Growth Discovery

Let's understand the machine before we tune it.

This form gives us the context we need before strategy. The point is not to make you write a thesis. The point is to stop guessing like the budget is a casino chip.

Autosaves draft4 short sectionsOptional where possibleAd budget captured

Section 1

Business information.

The basic coordinates. No poetry required, unless the brand really deserves it.

Brand name * Website URL Owner name and designation * Owner email address * Owner phone number * About your brand in one sentence What products do you sell? Who is your ideal customer?

Approximate monthly revenue

Section 2

Why people buy.

This is where positioning either shows up to work or calls in sick.

Why do customers buy from you instead of competitors? Top 3 competitors Products you want us to scale Average Order Value (AOV) Biggest objections before purchase

Biggest business challenge today

Top goals for the next 6 months What would success look like after working with Nivaro?

Section 3

Marketing and ads.

Tell us what is running, what is not, and how much runway the account actually has.

Channels you currently use

What marketing has worked best so far? What has not worked?

Are you currently running paid ads?

Do you already have ad accounts that are running ads, or have run ads previously?

Access request, only if ad accounts exist.

Meta Business Manager

Add our Partner Business Manager:

Business ID: 1585687679619602

Ad Account
Meta Pixel
Catalog
Facebook Page
Instagram Account

Google Ads

Please provide Admin access to:

growth@nivaro.solutions

Google Ads Customer ID
GA4 Access
Google Tag Manager Access
Merchant Center, if applicable

Active platforms

Current monthly ad spend

Expected or available monthly ad budget

Have you worked with another agency before?

Biggest issue with current advertising

Have you ever run paid ads before?

Why have you not started advertising yet?

Section 4

Website, creative and final context.

The ad rarely loses alone. The page, proof and creative supply usually have alibis too.

Website platform

Assets you currently have

What do you expect from a growth partner? Why are you considering working with Nivaro?

Brief received

Your account is on the pit wall now.

We have the context. Next, we look for the leaks, the lazy assumptions and the tiny checkout crimes quietly taxing your growth.

01We read the brief like money is already missing.

02If access helps, send it on WhatsApp.

03You get the clean next move, not a motivational fog machine.

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